Incubatenergy Labs FAQ


What is Incubatenergy Labs?

Incubatenergy Labs is a collaborative demonstrations program between EPRI, a number of electric utilities and the startup community.

What organizations are involved in Incubatenergy Labs?

The Electric Power Research Institute (EPRI) is a non-profit institute driving R&D on behalf of over 450 utilities worldwide. For 2020, American Electric Power (AEP), Ameren, Consolidated Edison (ConEd), Nebraska Public Power District (NPPD), the New York Power Authority (NYPA), Portland Genergy Electric (PGE), Salt River Project (SRP), Southern California Edison (SCE), the Tennessee Valley Authority (TVA), and Xcel Energy are involved and more may sign up in the coming months.

Are there cash prizes?

We are looking for companies whose innovations are past the cash prizes phase of development, are ready for demonstration in real-world environments, and are nearing the point of market scale. While we don’t have cash prizes, EPRI and our member utilities are ready to work with you on paid demonstrations. Revenue is the best cash prize, right?

How were the 2020 challenge areas selected?

The Incubatenergy Labs process starts with ensuring there is customer demand for your solutions. The participating utilities and EPRI review our strategic innovation imperatives and identify the innovation challenge areas that are common across the group. Doing so maximizes the value to both the utilities trying to solve these challenges and the startups working to scale their solutions across a large customer base.

Have you run similar challenges?

Yes. For 2019, AEP, Ameren, ConEd, NPPD, NYPA, SRP, TEPCO and TVA collaborated on the Illumination LAB and ran paid demonstration projects with six startups. See the highlights page for an overview of the program and the companies selected.


What is the deadline to apply?

The application window is open from Dec 4nd to Jan 17th. All applications must be complete by midnight pacific on Jan 17th.

Is there a cost to apply?

There’s no charge to apply online.

Do you ask for equity?

No. We are seeking paid pilot demonstrations in a number of innovation areas. However, if you are actively raising, you will have the opportunity to engage the venture arms of participating utilities and other venture groups in our network. We facilitate connections but we don’t participate in the investment discussions.

What information do I need to provide?

Along with the questions included in the application, we’ll ask you to upload an overview deck of your company and innovation, information on 3rd party validation, market traction, a short (nothing fancy required) video and a one-page overview of your proposed demonstration.

Will you sign an NDA?

For the application phase, we don’t enter into NDAs and don’t expect you to share information that would require an NDA. If you are selected to join us for Pitch Day, we’ll execute a Startup Participation Agreement that articulates our privacy policy and sets the terms of how we’ll share confidential information between your company, the participating utilities and EPRI.

Who will see my application?

Applications are reviewed by technology scouts and subject matter experts from EPRI and the participating utilities. At least three experts will review each complete application. Your application materials will not be distributed outside of that audience.

On what criteria are applications judged?

Applications are rated on their fit with the challenge areas, technical innovation, integration readiness, and your proposed demonstration scope. The top applicants may be asked to participate in a follow up interview.

How many companies will be selected?

While there’s no set number of finalist companies, we expect to select 15 to 20 companies to present to the group of utilities and R&D experts at Pitch Day. From the companies invited to Pitch Day, we expect to select 5 – 10 companies to engage in demonstration trial projects.


What types of solutions are you looking for?

Please take a look at our current innovation challenge topics. While they are generally focused on the modernization of our grid, decarbonization, the electrification of sectors of our economy, improving utility customer experience, and reducing O&M costs, the specific challenge topics change each cycle. Those listed for the current cycle represent areas in which the participating utilities are actively seeking solutions.

Is there a particular stage of market readiness you are looking for?

In general, we’re looking for demonstration-ready solutions which would normally be around TRL-6-8. If we see something earlier that really excites us, we can change up the approach a bit and test your solution in the lab.

Do I need to be a US company?

Definitely not! Great innovations come from all over the world. If you’re not based in the US, you should be prepared to be in the US regularly during the course of the Lab. You’ll be working closely with EPRI and one or more utilities to demonstrate your solution.

Is there a specific location for the Lab?

No. The Pitch Day event will take place virtually due to cancelation of EPRI’s Electrification 2020 conference, and we’ll hold other project events around the U.S. during the course of the lab challenge. The goal is to scope and execute a demonstration project with one of our participating utilities, where you can expect to spend a good bit of time executing the pilot.

What is the timeline for the Lab?

Key dates for the Lab include:

  • Jan 17: Application deadline
  • Apr 6-7: Pitch Day
  • Apr / May: Demonstration Scoping
  • May – Aug: Demonstration Projects Execution
  • Summer: Midpoint Project Review and Venture Day events, location TBD
  • Fall: Demo Day and Demonstration Site Visits to build awareness